ESX – Quality Conversations
Script/Editing/Compositing by Me
The goal for this promotional video was to position the trade show as a more focused experience where industry professionals could connect.
To create with minimal budget, I reused existing assets and supplemented them with free stock footage/audio.
During my time at the paper, I wrote more than 300 published articles. Check out my author page here, or skip the search and browse some of the ones I like best:
I also like to mention that I shot a few covers for the monthly magazine and won “Best News Photo – Second Place” in the Alabama Press Association’s Better Newspaper Contest.
For work and during my free time, I’ve written a variety of emails to lists totaling more than 20,000 subscribers. I have also created longer copy for print mailers and promotional magazines, addressing every point of the customer journey.
My work has included editorial, promotional, conversational, and professional voices. I’ve consistently improved open rates and click rates on emails by way of A/B tests, research, and implementation of best practices.