Hall of Shame: Deceptive Email Subject Lines

“Happy Birthday!” read the subject line. The hero image was a bunch of balloons with a CTA to the brand’s website to “celebrate by [performing desired action].” Before I got to the body copy I knew I’d been had. I’ve never unsubscribed faster in my life. To top things off, it wasn’t even my birthday. […]

Embracing Highs and Lows

There are no waves to ride without the tide. If there were no highs and lows – no ebbs and flows – the beach might be kind of boring. It’s hard to imagine a still ocean, perfectly predictable and smooth. It’s much more entertaining to imagine the sound of waves crashing on the shoreline, the […]

Asking the Right Questions

It’s hard to know where to start on a big project or a life goal you want to achieve. But you won’t get there until you start asking questions. You can’t ask just any questions either. You have to ask the right questions. For example, if your goal is to write a book, you wouldn’t […]

Why I Try to Read Every Day

What if you had a more efficient way to learn? Or a way to keep your mind sharp? How about another way to escape stress and boost mental health? Yep…reading has that. I’ve been reading almost daily for about seven months now, and it’s been a game changer. From my reading this year, I’ve learned […]

Day by Day

I’ve recently heard many people say that “people overestimate what they can do in a day and underestimate what they can do in a year.” I reflected on this and realized I definitely have this habit. On a daily basis, I wish there were more time in the day. It’s how I wake up, with […]